Heart + History

The annual Hilton Head Island Seafood Festival, hosted by the David M. Carmines Memorial Foundation, a 501c3 non-profit organization helps to provide funding for non-profit organizations including the Coastal Discovery Museum, South Carolina Aquarium, Waddell Mariculture Center, Island Recreation Scholarship Fund, Port Royal Sound Foundation, Gullah Heritage Museum and Medical University of South Carolina.

Over the course of seven days guests take in celebrity guest chef dinners, the best of southern pitmasters, local wildlife, cooking demos, wine tastings, mixologist, scholars and more. The festival explores the South's evolving food culture, which has been returning to its roots in recent years by honoring its rich native agriculture. Experience our coast's rich fishing heritage during the weeklong festival. Here you can sample restaurants' fresh catch specials, try fresh oysters, and maybe even learn how to fish yourself. From incredible seafood meals to rustic barbecue and bonfires, world-class talent and southern charm collide on one gorgeous Island setting.

  • Top Metropolitan Travelers

    With over 72% of our guests being visitors of Hilton Head Island, strong markets for festival are Atlanta-Sandy Springs-Marietta, Jacksonville, Charleston, Greenville, Raleigh, Charlotte, New York-Northern New Jersey-Long Island, Chattanooga, Nashville and Chicago.

  • Our Guest Demographics

    44% Between the ages of 50-69

    No Children Under 18 Living at Home

    75% with Bachelors or Graduate Degree

    77% with Income of $100,000 or more

  • Activation Opportunties

    8,000+ Guests in attendance over the course of seven days on Hilton Head Island

    30+ Local Restaurant Involved throughout the week

    12+ Celebrity Guest Chefs in attendance

    60+ Local Artisans, National Brands and Exhibitors involved throughout the week.

  • Economic Impact

    Guest real-time data, surveys and digital spending habits prove to provide over $6 million in new spending and economic impact to Hilton Head Island and the local hospitality community each year. Culinary Exhibitors (local restaurants) join us for a revenue generating event along with additional sales opportunities.

Reach + Relavance

DIGITAL PARTNERS

  • 1,800,000+ People Reached during 2021-22 Partnership with Hoffman Media Brands

  • 2,500,000+ Digital Advertising Impressions

  • 8,721 Partner Referrals for SMS/Email Communications from Hoffman Media Brands

  • 2.8 Million People Reached through Influencer Digital Discussions and Celebrity Guest Chefs and Talent Participation

EARNED MEDIA

  • 640,000+ High Income Audience Reached through Media Partner Platforms and Social Media Campaigns

  • Exposure to over 325,000+ publication subscribers through real-time content

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OFFICIAL BEVERAGE SPONSORS

The Hilton Head Island Seafood Festival is a week-long event with unparalleled culinary experiences and cutting-edge brand activations with highly targeted attendees, renowned chefs, winemakers and spirit experts. Retailers and artisans can put their brand in direct contact with an audience of 8,000+ affluent consumers and industry decision-makers.

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RETAIL + ARTISANS

As a participant, your brand will be an integral part of the Hilton Head Island Seafood Festival’s events. This partnership includes integrating marketing opportunities leading up to the festival, throughout the festival and retail placement during our Saturday Seafood Festival reaching thousands of people.

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RESTAURANT PARTNERS

Hilton Head Island Seafood Festival is a non-profit organization and we are honored to work with our local restaurants and their talented staff. A select group of restaurants are invited each year to participate in our Saturday Seafood Festival. This main event is a revenue opportunity and space is limited each year.

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WORLD WIDE WEB STOREFRONT

  • 87,000+ Unique Visitors for 2021-22 Season (Up 1,434% yr/yr)

  • 43% of Traffic from Paid Digital Campaigns

  • 27,000+ Conversions (Ticket Sales) from Social Media and/or Digital Campaigns (Up 1,279% yr/yr)